4 Steps to Success In Life, Business, The Universe And
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Everyone wants to succeed in life. And no one starts a business
of any sort, on-line or off-line, wanting to fail.
Yet the sad fact is that 80% of offline and 97% of internet
businesses will fail in the first year. 84% of internet businesses
will never make any income at all.
So what can you do to ensure your success?
Luckily these four simple (never confuse simple with easy),
tried and tested steps dramatically increases your chances.
1. Set Out Your Goals
Success means something different to us all. A self-made
businessman worth millions of dollars would be thought successful
by most. But if that businessman only rarely sees his family, never
gets to play golf and spends all of his time on airplanes or in
some exotic sounding (but usually antiseptic) hotel, is that really
Would that businessman think his life a success?
Possibly, possibly not.
But if that man had set himself goals for his business, private
and social lives he at least has some way of measuring his
Before starting on any endeavour - set your goals.
Make sure your goals are specific enough that you know when you
have achieved them. "I want to make money on the internet" is weak.
"I want to make $100,000 next year and $200,000 the year after" is
Don't forget to include your private and social goals. Many rich
people complain that they have all the freedom that money can buy -
but money can't buy the time to enjoy what they have earned.
2. Plan, Plan, Plan
If the number one key to success in retailing is location,
location and location, the number one key to success in business is
plan, plan, plan.
Remember the 5 Ps success model - Prior Planning Prevents Poor
Performance. (When I was taught this in the military there was a
6th P - for the sake of a mixed audience I have left this out. Use
your imagination - you'll guess what it was :-))
If you've done your goal setting you know what you are going to
achieve. The point of planning is how you are going to do it. Break
each goal down into constituent steps needed for its achievement.
For each step decide what, who, where and when it is to be
Be realistic and make sure that every step is achievable in the
time set. Be prepared - when you plan-out all that you need to do,
the amount of work can be daunting. Better to know this up-front
than sale merrily into a venture only to find it is a huge monster
that is going to take you a lifetime to kill.
3. Action Counts
I've seen some beautiful plans. Highly researched, well thought
out and presented. I'll talk to a business owner and they'll say,
"We've got a plan" and, after searching around for a while, pull it
out of the bottom draw of a filing cabinet.
"So, why aren't you using it", I'll ask. Nine times out of 10
the plan was produced to obtain funding. Despite the really good
work to produce the plan once finance is received the plan is put
to one side and ignored.
Big mistake. Taking action is the only thing that counts. And
the plan ensures that your actions deliver your goals.
Every successful business I have looked at has clear, current
business, operational and marketing plans. It doesn't matter
whether your business is offline or online - effective plans
4. Another 5 'P's to Success
Passion - You have to believe in what you are doing. No where is
this more obvious than on the internet. You can spot the 'me-too'
advertisers in a second. The people who succeed are the ones in
have passion, who truly believe in what they are doing. So do
something that you love.
Push - No matter how good your plan you have to provide a big
push to get it moving. Your plan inevitably involves change.
Achieving change takes effort. Think of it as if you were trying to
move a boulder. To get that boulder up and moving takes a lot of
muscle and effort. Once it is moving though it becomes much
Persistence - Getting started is relatively easy. Afterall, you
are all fired up with energy and enthusiasm at that time. Few
things worth achieving happen over night. Instead, there will be
problems, hold-ups and frustrations. Don't allow yourself to become
disillusioned or demotivated. You need persistence.
Patience - Results don't happen instantly. Allied to persistence
you will need some patience.
Profit - OK, OK it's trite. But follow the steps here, gear
yourself to provide these 5 Ps and you will succeed.
No one can guarantee your success whether in life or in
business. You can dramatically increase your chances of success
through these four simple, very well established principles.
The question is, "WILL YOU"?
About the Authorhttp://www.jkl-small-business-marketing-solutions.com
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Article Published/Sorted/Amended on Scopulus 2006-06-08 23:38:11 in Business Articles