Consistency Saves You Time and Makes You More Profitable
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Many people try something once and if it doesn't work, they don't usually
A great example of this is sending out a newsletter to your database. In
business, it's really important to stay in contact with your clients, prospects,
associates etc. otherwise they can easily forget about you. Why do you think the
big companies are always advertising on TV, radio and newspapers?
Sure you can get sick of seeing all this promotion, however when you're ready
to buy something, chances are you will choose someone or something that is
constantly 'in your face'.
For a small business owner, there are many ways you can keep in touch with
minimal expense. All you need is to free up your time to focus on this very
important aspect of your business... marketing.
It happened to me this week. I regularly receive emails from an internet
marketing guru at least twice a week. They are constant and relentless. Many
times I've looked at her emails and thought 'interesting information' but kept
my credit card in my purse. But this week I didn't. In fact, the particular
product being promoted, I'd seen many times before, however this time, I took
notice. My need for her solution was high, so I jumped online and ordered the
This lady had built up a relationship with me through her emails. I signed up
for her newsletter and had been getting her emails for at least two years. I
knew she was an expert in her field and that she had been in business for a few
years. As far as I was concerned she was a trusted and credible source of
information. She knew what she was talking about and the many testimonials I had
read confirmed it in my mind.
You see most business owners send the occasional email or mail-out to their
database when they 'think about it' or when things are quiet. If they don't get
a good result the first time, they often don't bother again. This is crazy as it
can take several exposures to the same information before people take action.
Sure you'll get some people whingeing and moaning that you send out 'too many
emails', however those people are the ones who probably won't buy anything from
you. They can always unsubscribe themselves anyway.
Just in the past couple of weeks, I've had 3 people contact me who have been
receiving my emails for several years. One lady had been on my database for 5
years and contacted me for the first time. Two wanted to be part of my coaching
programs and the other one wanted me to speak at a series of events. This will
add thousands of dollars to my profits this year.
All three said that my emails were informative and very useful and that the
timing was right to do something.
The Final Word
Most business owners and entrepreneurs always complain "I don't have the
time" or "I'm too busy''. Unfortunately they are chewing up their time with
unproductive tasks and need to 'let go' of activities which fill their day and
provide minimal results.
By getting organised and planning your time wisely to incorporate important
activities like staying in contact with your database consistently, you'll be
more profitable without working any harder.
Lorraine Pirihi Australia's No. 1 Productivity Coach
About the Author
Lorraine Pirihi has helped transform many people's lives both on a personal
and business level. She is regarded as "Australia's No. 1 Productivity Coach"
and specializes in helping small business owners, entrepreneurs and managers,
showing them how to dramatically boost their productivity, their profitability
and have more time to enjoy life. By following Lorraine's tips, tools and
tactics her clients.
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Article Published/Sorted/Amended on Scopulus 2008-02-17 20:56:58 in Personal Articles