Creative Packaging and Pricing
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To make more money with what you are already offering, consider different
strategies to make it easier for people to purchase what you offer.
Restructuring your pricing and packaging creates more options for your
customers. Here are some examples:
1) Bundle them. Offer your services in monthly increments. Instead of
working with people session by session, offer a bundle of services. For
instance, a personal trainer can offer sets of workouts for 3, months, 6 months,
or a year. Add value by including a workbook to chart workout progress. You can
also create levels of advancement to create more options for clients. Consider a
silver, gold, and platinum program. Each level is a higher price and offers more
value to your clients.
If you offer products, consider other ways to bundle things. For instance, a
garden shop can put together a spring garden package that includes flower bulbs,
a trowel, wildflower seeds, and gardeners? gloves. A restaurant could start
packaging their sauces and selling them to customers to take home. A life coach
could put together a notebook and CD set to sell online.
2) Change product usage. Railroad ties are now used as decorative
items for landscaping. I've also noticed that antique stores are offering
faucets as coat hangers. And how about those stretchy bands that people use for
Arm & Hammer Baking Soda has this strategy dialed in. The product was
originally for baking. On their website, the company also suggests you use
baking soda for brushing your teeth, as hand cleanser, mouth rinse, deodorant,
skin care, crafts for kids, deodorizing your dog, and to extinguish fires. As a
result, a simple product that might only be purchased once in a while has been
transformed into a must-have product.
3) Change your pricing options. Offer your customers an option of
paying in instalments. Give a discount if customers buy a service early or in
bulk. Offer a credit card option or allow people to buy online. Give people
coupons, discounts, frequent-buyer rewards, or loyal-customer rebates.
4) Offer it in a new way. For example, a book or a workshop can be
turned into a CD program. Certain prospects may not have time to read a book or
attend a workshop. But, with your new packaging option, they can listen to your
program during their commute or at the gym on their mp3 player. A used furniture
store could paint some of their chairs or old frames in creative colors and sell
them as functional art.
5) ?Plus? it. There is a term called ?plussing? that comes from Walt
Disney?s constant efforts to continually make an good idea even better. An
example of this is adding a playable scavenger hunt game to the waiting area of
the Haunted Mansion at Disneyland Park. Hallmark Cards also uses the concept of
plussing. When their creative team develops a new product idea, they invite all
of their other divisions to follow a concept and spin off additional new
ACTION STEP: Take a look at your packaging and pricing. What at your
company works well right now, but can be plussed or made better? How your
services or products be bundled? What pricing options can you add? How can your
products/services be made to be even more remarkable? By providing a variety of
options to customers, you will make more sales.
About the Author
Wendy Maynard, your friendly Marketing Maven, publishes REMARKABLE MARKETING,
a weekly marketing ezine for business owners, freelancers, and entrepreneurs. If
you're ready to skyrocket your sales, easily attract customers, and have more
fun, subscribe now at
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Article Published/Sorted/Amended on Scopulus 2007-04-15 18:57:51 in Marketing Articles