Email Marketing 101 - 5 Campaign Types That Stick
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Whether you're brand new to email marketing or an old hand at it, you
probably will, at some point, run out of ideas for email campaigns. After
churning out one permission email campaign a week, month or even quarter, it's
totally normal to feel a little empty of ideas once in a while. But since there
are so many types of email marketing campaigns you can send besides the usual
sales or promotional push, keep reading and we'll bet you'll find your next type
of email campaign.
The "best Of" or "Our Favorite Products" email
This simple email can be sent featuring a bunch of the best services or
products that you've chosen. Make sure these products are ones you still sell
and are easily available when you send the email. Sending a best of email
requires very little on your part, aside from some screen shots, promotional
copy and the infrastructure to process orders after the email is sent.
The "Customer Favorites" email
Get your customers involved in your email marketing. Send an email survey to
your customers asking which products or services they like the most. Even if you
get a poor response, take the answers you have and create a customer favorites
email campaign that highlights the services and products recipients find divine.
Customers love it when you listen to what they have to say. This type of email
will make your recipients feel that your are definitely listening to their
The "How To" email
Whether you run a Website featuring home improvement products or knitting
supplies, the how to email can help customers improve their skills on their own.
Teach them how to do something or make the most of a product you sell. This will
add value to your email marketing campaign and earn customer trust that you're
not only interest in ringing up new sales.
The "Company Update" newsletter
At different times during the year, send out an email that gives customers an
inside look at what's happening at your company. You can highlight important new
hires, give customers a visual tour of your warehouse or building, or simply let
customers know about your latest toy drive or community outreach project. You'd
be surprised how many recipients open these emails just to know what's going on
in your neck of the woods.
The "Top Ten Ways" email
Sending a top ten (or top five, top seven, etc.) email full of facts and
helpful tips on how email recipients can decorate their home or save money on
certain products is a sure bet to make them happy. Gather the tips you've
learned by being in business for so many years. By breaking up your regular
promotional emails with a helpful, non sales-focused will let customers know
that you value them.
If you ever get stuck on what to send next, choose variations of the emails
listed above. Remember - customers are bombarded by sales emails day in and day
out. By sending them something that's value rather than sales focused, you're
giving them a much-needed break from the usual promotional push.
About the Author
Gary San is a best practices activist and advocate for Benchmark Email (
http://www.benchmarkemail.com ), a leading Web and permission-based
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Article Published/Sorted/Amended on Scopulus 2008-02-03 19:18:59 in Marketing Articles