Four Keys to Effective Goal Setting
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"The reason most people never reach their goals is that they don't define
them, or ever seriously consider them as believable or achievable. Winners can
tell you where they are going, what they plan to do along the way, and who will
be sharing the adventure with them." Denis Watley
I like this quote it defines 4 primary tools for reaching your goals. You
have to define your goals, believe in your goals, develop a plan, and find your
You can do a search through thousands of goal setting articles, and they'll
all tell you to define your goals. They'll tell you the importance of setting
goals and being specific about them. They don't always cover the other important
Let's look at each element...
Define Your Goals:
Set specific goals. This of course means you say exactly how much you want to
earn and when. If you want to lose weight, you may set it that you want to lose
31 pounds. You also make sure to set milestones along the way. It may be to lose
5 pounds this month on the way to your larger goals. So you set a long term
goal, and short term goals on the road to achieving that bigger one.
Believe Your Goals:
The second step is you have to BELIEVE your goal. If you've ever wondered why
New Year's resolutions are such a recipe for failure, this is one of the causes
right here. If you just see your goals as things you're hoping for, then it's no
wonder you give up and quit on them. It has to be something you believe...and it
has to be real to you.
Sit down and imagine it as real today. See it happening. Every morning think
about where you're going and what it will be like when you get there. Keep your
focus on reaching the goal instead of the pain you may feel on the way there
(change is always a little painful).
Set a Plan:
What's the plan? Let's say you have a business goal of reaching $20,000 a
month gross profit. If your primary product sells for $100, then we know you
need to sell 200 copies. That means you need to average just under 7 copies of
the product per day. If your website has a conversion rate of 2%, then we need
350 visitors per day. What is your plan for generating those 350 visitors per
It could be Google Adwords, affiliate programs, social networking, etc. The
key isn't which techniques you use...it's that you have a step-by-step daily
plan to reach your goals. My favorite method is to figure out the goal and then
work backwards to figure out what needs to happen to reach that goal every day.
Who Will Help You:
This is another aspect that people leave out of their goal setting process.
Trying to do it all yourself is a huge mistake. Who can help you? On that weight
loss goal, it could be your spouse who helps. It may be your friends who you ask
to monitor you.
It could simply be an online forum where you post your goals and your
plan...and ask them to keep track on you. At business conferences I tell people
that they must pick a "partner" at the conference who they give the right to
call them and ask them if they're taking the step to achieve. You have to have
accountability to someone...or else you're going to quit.
In addition to the accountability, who can help you? In the weight loss goal,
it could be a personal trainer. On your business goals, it could be your
outsourced workers. It may be your joint venture partners.
Who is it that is going to help you achieve what you're looking for? In my
profit example above, it could be your affiliates who are your partners in
reaching your goals. Having a team to help you is part of your goal setting and
If we were to make a football comparison, the endzone is our goal for our
offensive team. We want to score. Every player on the field knows that's where
we're going. We have to rely on our team mates to help us reach our goal. We get
a first down every ten yards...and that's our short term goal.
Each down we have a plan from our playbook that we're following towards both
our short-term (first down) and our long term goal (the endzone). Not only that,
but we have an entire stadium cheering us on (our accountability).
About the Author
Do you have each of those elements in your goal
setting plan? Terry Dean helps business owners Earn More, Work Less, and Enjoy
Life. Receive his Special report, "10 Key Strategies for Any Business Owner to
Earn More, Work Less, and Enjoy Life" along with three other special reports
worth $109.80 for free at
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Article Published/Sorted/Amended on Scopulus 2007-12-01 12:22:46 in Personal Articles