Got A Business Idea - How do you know if its any good
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Idea? How do you know if it’s any good?
If you’ve ever been buying, ordering
or using something and
suddenly had that ‘Eureka’ moment when you’ve thought in a moment of
clarity, ‘I could do this better,’ then depending upon what type of
you are, how determined, some might even say foolish you are, you might
end up trying to make money out of it.
Some of the best known companies have
been founded on the
back of this type of thinking. Regus was started by Mark Dixon in
he observed that business people were frequenting coffee shops to
meetings and from this initial observation, the global company we know
Friends Reunited, although now long
surpassed by Facebook in
the world of social media, was a business idea developed by Steve and
Pankhurst, as they wondered about the fate of their old school friends.
curiosity coupled with the burgeoning internet of 1999 resulted in one
early household internet companies, which was eventually sold
to ITV in 2005 for approx. £150 million.
So, if you think you have the next
Amazon or Twitter as a
business idea then have a look at some of the bullet points below; you
find them inspirational, useful or thought provoking. Have a read and
the people you consider to be your future customers if they like it,
will buy at this price and see how big that group is.
testing only change one variable at a time
otherwise your stats will be worthless.
you get positive feedback from potential
customers that are strangers, then you could be on the right track.
you've launched it and get repeat purchases
as well as incremental growth.
- with it
prove a concept, demonstrate a market appetite and you’re filling an
before you start.
focus groups with people who currently
work in the industry and prospective customers for balanced feedback.
the question 'why has no one done this
before?' Has no one else thought of it - or have others tried &
About the Author
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Article Published/Sorted/Amended on Scopulus 2013-10-03 12:53:13 in Business Articles