How To Use Relevance In Your Web Content
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If you really want to know how to use relevance in your web content for any
page on your website, and write content for your website that cannot be
misconstrued, you have to open your eyes and look at what you are writing. I
have read so much hysterical tripe online, even on the first page of Google from
reasonably respected websites, that I despair for the intelligence of many
Given that their sites are not at #1 - #5 due to a lack of ability or
intelligence, then I also despair for their honesty. Who really cares about
complex mathematical equations? This big term 'Latent Semantic Indexing', or LSI
for short, is a meaningless term for webmasters and they should not even be
bothering with it, let alone contemplating teaching you about it.
I have a page on my website telling you what it is not! Perhaps more people
should read that. In fact, the Google algorithm contains an element of Latent
Semantic Analysis, there is no such a term as LSI, and you certainly can't make
your website LSI compliant, since that term indicates a total ignorance in what
it actually is. Any statistical mathematician can tell you that! It's pretty
Here's a heads up on how to keep relevance to your topic and keywords, or to
phrase it another way, maintain contextually relevant content on your web pages.
'Phrasing it another way' is a good way, in fact, to maintain that relevance
without repetition. This is what Google likely mean by LSI (a misnomer in any
case), since it works perfectly for me.
The first thing you have to do when writing content for your website is to
determine your keyword or phrase. To me 'Relevance in your Web content' is a
keyword. OK? That's normal accepted terminology. Your keyword can be a single
word or a long phrase - what is called a 'long-tailed keyword'. Decide on the
keyword you are using, then use THAT as the title of your web page. Use the
Title html tags for it, and put it in H1 tags at the top of your web page.
Now study that keyword very carefully, and break it down into its components.
Is their any way that an alien using a dictionary for every word could come down
to earth and misinterpret the meaning of your keyword? If so be aware of the
fact, and immediately put the alien right in the very first sentence of your
article or page content. Here are two examples. Once is very commonly used on
the web and the other is not. Have you spotted the second already? It is in this
article! Now the first:
Take the keyword 'How to Train German Shepherds'. Great - good keyword, lots
of demand and it makes a good title. However, let's break it down. In the
Concise Oxford Dictionary, 'german' can mean having both parents the same, and
shepherd is somebody who tends sheep. So your alien could believe that your
article is about a shepherd tending his flock with two parents the same.
Illogical? Perhaps. Semantically correct: certainly. So now, for the alien read
the Google algorithm.
Your job is telling the alien exactly what you mean by your use of words.
First, you might mention the German canine - so the alien does his thing and
comes up with one of the front teeth of a person from Germany. Get the drift?
So-called LSI has nothing to do with it. You have to write using vocabulary that
explains exactly, and incontrovertibly, what the subject of your page is.
In your first sentence use 'dogs', 'Germany' perhaps, Alsatian, dog training,
puppy, and so on so that when put together the meaning is obvious. Leave that
till the last paragraph and the spider will be off wondering why you are trying
to train a shepherd with two similar parents that have front teeth - and wear
dog collars! Perhaps they are German vicars!
Write using as much text as is reasonable and normal in your article that
describes the true meaning of your page, and the message it is conveying. Don't
overuse your keyword: in the title, first 100 characters and last paragraph is
enough, plus once each 400 words. Certainly not 3% - 15 times in a 500 word
page? That's spamming and you will not be listed. The algorithm is looking for
no more times that you would use in speech or normal writing: the rest should be
of similar meaning. Use a thesaurus: thesaurus.com is a good reference.
OK? Get the idea. Now for another twist to this. Check out my title again.
"How to Use Relevance in Your Web Content". You know what I mean and I know what
I mean, but we don't determine the listing position of this article on a search
engine. What does? A spider!
What does a spider think of when it sees the juxtaposition of the words 'Web'
You don't have to be 'Fly for white guy' to work that one out. Use the first
paragraph to begin your explanation, so that the spider isn't salivating
thinking that your article is relevant to its dinner!
About the Author
For more information on how to write your articles and optimize your web
pages so as not to get your spiders hungry, but to satisfy them, visit
Improved Search Engine Rank where you find out what real SEO is and also
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Article Published/Sorted/Amended on Scopulus 2007-11-19 01:11:19 in Computer Articles