How to Easily Increase Your Profits
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Do you remember the last time you went into a shop and the
person serving raced over to you, greeted you with a lovely smile,
heaps of enthusiasm and said, Welcome to our store, what can I help
you with today? And then listened attentively to what you had to
Doesnt happen very often does it? In fact, while I was writing
this, I couldnt recall when I had experienced it. Im sure I must
have yet it would have been so long ago, I cant remember.
Let me tell you what happened this week
I belong to a well-known trade exchange which I have found very
useful for my business. I wanted to purchase a suitcase from a
particular store which usually takes trade dollars. From time-time
the store will limit the use of trade dollars if they have reached
their maximum for the month. Anyhow I quickly discovered this wasnt
going to be my lucky day.
I walked in and the assistant who was sitting down behind the
counter (and remained there), didnt smile. She barely acknowledged
me with what looked like a scowl. I had interrupted her reading
time. (She was so busy, there was no-one in the store). I then
politely (yes I can be polite sometimes) asked her if they were
accepting trade dollars as I wanted to purchase a suitcase. She
turned around to the owner who was sitting behind her doing some
bookwork and repeated my question. The owner stayed seated, didnt
look up and told her assistant No.
The assistant then relayed to me that we are not accepting trade
dollars at the moment, but we have good deals for cash.
She remained seated all that time. I didnt answer and walked
straight out the front door with my cash sitting in my purse.
No matter how good their cash deals were going to be, if I was
going to spend my hard-earned money anywhere, it definitely would
not be with them!
The Colour- blind to service Copy Centre
I had spent thousands of dollars with a printing company over a
couple of years. A couple of times I was told by one of the staff,
when theyve been snowed under Marys too busy to speak with you at
the moment, Ill have to get her to call you back when shes got more
It was the same company who sent me a Christmas card with an
invoice inside it!
Whenever I had to pick up my order, the business owner would
whinge about how hard business wasany wonder why?
Needless to say I didnt remain with them.
The Cant do that Cafi
We went to a local cafi which we hadnt been to for a while and I
was told by the waiter that no, we cant do that. I wanted a
particular type of sandwich which wasnt on the set menu. I informed
the abrasive young waiter that yes, you can. That got him scared
and the order I requested turned up within 5 minutes.
Are Customers Important to Business?
Of course they are. No customers, no business. Yet why are
businesses deliberately driving customers away? Its ridiculous isnt
Its The Business Owners Fault
Thats right. The person who owns the business is the one whos
responsible for the way their clients/customers are treated.
They are usually too busy working in the business and have not
allocated time to working on their business. Theyre often very
disorganised and have no idea what is really going on.
Call it what you wantpersonal productivity, time management,
personal organisation are crucial skills everyone needs to know and
apply to their daily lives. Otherwise you run around filling your
day with activity, most of which doesnt help you achieve your
Five Ways to Improve Customer Service and Increase Profits
If you own or run a business, heres what you can do:
Treat your prospects and clients like royalty. Make every
contact they have with you an enjoyable and memorable experience.
Be proactive with your clients. Stay in touch. It is up to you to
contact them regularly. Not just wait and react when they have a
Look after your own staff. If you look after your own people
they in turn will look after the business. Praise, reward, and
invest in their on-going development. Send them off to various
courses and seminars on communicating, sales, time management etc.
Even if you have your own internal people who do the training, its
important that your team hear from outside experts who are
specialists in their field. They know what they are talking
Continually invest time and energy into yourself. Lead from the
front. Keep developing yourself.
Get regular feedback. Ask questions. Ask your clients/ customers
what they like about your products, services and people. Find out
what they dislike.
Get regular feedback internally from your people. Find out what
works well, what doesnt, how can things be improved.
The Final Word
Of course to take action on these ideas, you have to plan for it
to happen. So pull out your diary now and plan to make sure that
your business continues to stay in business and becomes more
About the Authorwww.office-organiser.com.au
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Article Published/Sorted/Amended on Scopulus 2006-06-08 23:29:23 in Business Articles