Make Your Website Sell and Increase Online Profits
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Feb 13, 2012
rapid growth in e-commerce, globalization and the worldwide economic
downturn means that Jed Wylie's book, 'Make Your Website Sell' is
As Managing Director of a top UK web design company, Jed Wylie
spent five years researching the best online techniques used by the
most successful e-commerce companies. His findings are explained in Make
Your Website Sell providing a wealth of
advice and a practical step-by-step strategy to create online success.
You dont need to be an IT expert, Internet geek or marketing
guru to understand and successfully implement these strategies. Wylie
is to be commended for making effective use of checklists, diagrams and
screenshots that are linked to online resources, real-life examples and
presented using a splattering of humour. This results in a grateful
reader being eased through what could have been a very heavy and
technical book. I only hope that other authors take note.
How To Achieve Online Success
To Make Your Website Sell
Wylie provides a 9-step strategy that includes:
- Adopting the web owner's mindset to think differently and
- Finding a web design partner without making costly mistakes
- Plan and build your website - on budget and on time
- The 7 principles of Internet marketing
- Get instant and sustained traffic to your website and
leapfrog to the top on Google
- Build lasting and positive relationships with your customers
- Turn visitors into customers with the top techniques to
increase website sales
- Get lasting traffic to your website
- Analyse and grow to increase your profits.
This is underpinned by practical ideas and simple how-to
guides dedicated to increasing online profitability.
Wylie explains that although web designers create commercially
successful websites, they are not experts in promoting your business.
This remains your responsibility as a website cannot promote itself.
Successful website marketing involves exploiting and experimenting with
multiple channels including: search engine optimization (SEO), Google
AdWords, joint ventures, affiliation with other organisations, blogging
and using social media such as Twitter and Facebook.
Making Website Visitors Buy
A key theme throughout Make Your
Website Sell is that you must focus on the
benefits your product or service offers to customers using the AIDA
- Attention - grab them with a
headline the hook
- Interest - capture their
interest e.g. how much they can save
- Desire - tell them the
benefits and features of your product/service
- Action - tell them what to do
next; ideally make a purchase.
It should concern all e-businesses to note that on average 99%
of visitors leave websites without doing anything tangible. However,
Wylie suggests using a range of free incentives (at minimal cost) in
exchange for your visitor's contact details to inform future marketing
Google Your Way to Success
Amazingly, few businesses realize the potential of Google
despite it handling 4.5 billion monthly searches and accounting for
over 90% of the UK search market. Google
Adwords can be used to display relevant adverts when keywords
are typed into their search engine. In addition, Google Analytics
provides free access to website performance data, including the pages
visited, how long visitors stayed and sales that people made upon
visiting your website. Wylie underpins this goldmine of information
with his unique Profit Calculator to benchmark your marketing activity
to ensure you achieve the best return for your efforts.
Across the globe consumers and businesses are increasingly
using the Internet to find suppliers of products and services, thus
placing websites at the heart of e-commerce. By applying the strategies
within Make Your Website Sell,
your business can start accessing the global marketplace and improve
profitability - today.
About the Author
Keith Appleton JP, BA(Hons),
N.Dip.M, MInstLM has over 15 years experience within the public and
third sector developing high performing teams in a managerial and
strategic leadership role. This is underpinned by his academic
experience as a visiting lecturer and membership of the UK Institute of
Leadership & Management. Article original
published on Suite101.
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Article Published/Sorted/Amended on Scopulus 2012-03-06 11:17:20 in Computer Articles