Obtaining Links For Your Website
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One of the most difficult tasks, having developed your website is to promote
it on the search engines and achieve first page rankings. This is after all
where we, as web site owners want to be, especially if you are selling products
or promoting your services. Anything after the third page is generally useless
for attracting visitors and potential customers. So how can you achieve this
first page ranking on the major search engines?
I will assume that you have good content and update this at least on a weekly
basis as this attracts the search engine spiders to regularly visit your site.
However content alone will not see you leap through the rankings. What will
encourage this movement on all the search engines are backward links.
You will have undoubtedly read of the many ways of getting links to your
website, from reciprocal links to one way links, and that the latest information
out of Google suggests that buying links may result in a penalty and in being
demoted in the rankings. So how do you, as a busy person running your own
business and attempting to promote your own website do it? You could as people
suggest e-mail a variety of webmasters whose sites are related to yours asking
them to link to you. This is very time consuming and yields little result.
Reciprocal linking is easier but still time consuming and the links seem to be
of little value now so again the time spent on this may not be a useful and
productive way of using your time. Directories are again relatively easy if time
consuming and many of them now require a payment for a link in their directory.
If you are planning on registering with as many directories as possible then
this can ultimately turn out to be an expensive enterprise. This is OK if you
have a big budget but most of us work on very tight budgets. It is also being
suggested that the value of directory links is being downgraded so again it may
not be the most valuable use of your time.
That leaves one avenue, that of writing and publishing articles. You are
presumably an expert in your field so writing about different aspects related to
your website should not be difficult. The very first article is difficult and
takes up a lot of time but subsequent ones become easier and easier to write.
You will surprise yourself as to what you can actually write about. How valuable
these articles are I can only relate from my own experience. Three months ago I
started writing articles and have averaged ten per month ever since. When I
first started my web site had 12 links registered on Google, 36 on MSN, 8 on
Yahoo and none on Teoma and was languishing on pages seven and eight. Three
months down the line and 30 articles later the site is on the first page of
these three search engines for at least six of my keywords and the links have
increased as follows; Google 54, Yahoo 616, MSN 2056, and Teoma 606. When these
links are investigated over 90% of them are from these articles which have been
picked up by ezines, weblogs and used as content on other people’s sites. It is
a constant source of surprise and enjoyment looking to see where they end up!
Getting excellent link backs to your website is not the only benefit you get
from the articles because they also encourage visitors to your site, and every
visitor is a potential customer.
About the Author
David Andrew Smith runs a successful contract cleaning company
for both commercial and domestic customers in the UK. He has devoloped and
maintains the company's website.
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Article Published/Sorted/Amended on Scopulus 2009-08-11 02:26:34 in Computer Articles