Purpose of Your Organization
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Create a clear, worthwhile purpose for your organization. How you develop a
meaningful purpose?
Involve people throughout the organization to develop and distill the essence
of why your organization exists. Don’t simply rely on the executive team to
develop and then dictate the purpose to the group. And certainly don’t rely on
an outside business to create your purpose for you! It has been my experience
that a well-defined statement of purpose is a single sentence, crafted to
capture the essence of "why" the organization exists using as few words as
possible and resonating when read or spoken. This brings clarity and energy to
it, and makes it much easier to keep in mind when making decisions and policies.
A clear Purpose is the driving force behind all successful organizations.
Mission: Mission defines what the organization does to achieve its Purpose.
The better defined an organization’s mission is, the easier it is to choose
among the many opportunities that will present themselves. A mission – the means
to achieve the Purpose - can be fairly narrow or be somewhat broad. However, one
that is too narrow can unduly restrict an organization from considering
opportunities that would otherwise be an excellent fit, and one that is too
broad offers no guidance at all and may cause an organization to spread itself
too thin, do a poor job at everything, and essentially dilute its effectiveness.
Values: Values define how the Mission will be carried out in an effort to
achieve the Purpose. They define the "rules of the game". Some of them will come
to mind quite easily - things like honesty, courtesy, kindness, and ethics. But
some other important values will only surface when brainstorming takes place -
when different perspectives and voices are heard. Values like authenticity and
vulnerability may be placed on the table for consideration. (Which, by the way,
are two essential qualities of an exceptional leader.) It doesn’t matter which
values are decided upon as being important to the organization. What is
important however, is that whatever they are, everyone in the organization lives
by them and supports them. It’s important that the policies and decisions of the
organization are in alignment with them. If the organization has an acknowledged
list of values it purports to live by and then chooses to ignore them, the list
becomes a sore point and acts as a negative reflection of what kind of
organization you really lead.
Recruit to a Purpose When we try to motivate someone it either doesn’t work
or at best simply gets them to go through the motions. The key therefore, is
getting the right people on board in the first place; people who are
self-motivated. What’s the best way to achieve this goal? Recruit to a Purpose.
By recruiting to your purpose, you attract candidates that believe in what you
believe in. They join you not only to make a great living, but to accomplish
something more – something meaningful. They decide to make a living by helping
people in some way. Conversely, people that come on board without some driving
purpose will work to just to get the job done and no more. They tend to lack the
self-motivation you want. Work on developing a way to screen candidates to best
determine whether they are aligned to your organization’s culture. Once you’re
clear on your overriding Purpose, this process becomes fairly apparent.
Appeal to the Purpose Once you have a clear Purpose developed (along with the
associated Mission and set of Values), over-communicate it! Starting with your
new-employee orientation, drive the message home. Make sure you live and breathe
your Purpose. Don’t make the message trite by putting up posters around the
office and the business; instead speak it (sincerely) at every opportunity. Make
certain your performance reviews take into account how well the person lived up
to the Purpose. Ask yourself whether each business decision, system and policy
will take you closer to or further from your Purpose.
When a business has clearly defined its Purpose, Mission, and Values, then
all decisions, policies, and actions will have a means to keep them on course
and you will have an organization which attracts and keeps the best!
About the Author
Written
by Michael Beck, an Executive Coach and Strategist specializing in
employee engagement, executive development, and leadership
effectiveness. Connect on LinkedIn: www.linkedin.com/in/mjbeck
and visit www.michaeljbeck.com
to learn more.
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Article Published/Sorted/Amended on Scopulus 2008-11-30 16:10:29 in Business Articles
