Seven Steps to Creating a Successful Small Business Marketing Plan
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Small business marketing is all about determining the needs of your target
market and then providing solutions to meet those needs.
These 7 steps are aimed at entrepreneurs starting a small business and those
who want to create a successful small business marketing plan for an existing
Most small business promotions focus on how great their products and services
are. Instead, you should educate your target market consistently and start
building a relationship that will establish your credibility and trust. It is
important to develop a marketing mindset. “Think Marketing” your products and
services all of the time. It is very important to consistently market your
products and services. Don’t fall into the trap of stop and go marketing. Some
small business owners only market when sales are down.
You can’t have a successful small business without having a successful small
business marketing plan. Effective small business marketing is the way to growth
If you’re a small business owner or you want to know how to start a small
business in the future, this simple 7-step plan will help you understand your
business and your target market.
How to Start a Small Business Marketing Plan: 7 Steps
Begin the process by answering these questions:
1) Who -- Who specifically is your target market? Who is your ideal client?
What research can you do to find out more about your target market?
2) What -- What products and services do your ideal clients want and need?
What does your product and service do for your ideal client? What problems does
your product solve for your customer? What are the solutions that your ideal
client is looking for? What is your area of specialty that will differentiate
you in the marketplace? What are the industry trends? What type of message will
your ideal client likely respond to? What are you ultimately selling? For
example: Are you selling eye glasses or are you selling vision? What is your
unique mix of products and services? What is your pricing strategy?
3) Where -- Where is your ideal client? Where is your customer located
geographically? Where will you position yourself so they can easily find you?
Where are the best places to get your marketing message to them? Will you speak
to groups, hold seminars, or write a blog, newsletters or articles?
4) When -- How frequently does your target market need to hear your marketing
message? When are they most likely to buy your products and services?
5) Why -- Why are you in business? Why do customers or clients buy from you?
Why should they choose your product or service over your competition?
6) How -- How does your customer buy your product or service? How are you
going to reach potential buyers for your services and products? How will you
communicate your marketing message? How will you provide customers or clients
with the information they need to make their buying decision?
7) Marketing Mindset – Practice mastering a Marketing Mindset and you will be
on the path to a profitable small business.
With these 7 steps, you can take action towards starting a small business
marketing plan that targets new customers. “Marketing is about testing and
evaluating your return on investment. But it’s primarily about helping people
get what they want.” Master these small business marketing steps and you will be
on the path to more profit and success as a business owner.
About the Author
Robert Moment is an innovative small business coach and the author of
Invisible Profits: The Power of Exceptional Customer Service. Robert specializes
in teaching entrepreneurs how to start a small business that profits and grows.
http://www.howtostartyoursmallbusiness.com and sign-up for your FREE Small
Business Coaching 7 day e-course titled, “Turn Passion into Profit: Small
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Article Published/Sorted/Amended on Scopulus 2007-10-11 20:29:32 in Marketing Articles