Targeted website traffic is the key to success
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Targeted website traffic is by no means a guessing game -- it's an
exact science that takes time and effort to get exactly right.
The only way to get more website traffic is to reach the audience you
designed your website after. Your site might be pretty and interesting, but the
information is useless unless the information is useful to the person reading
it. For example: when you browse a book at
Amazon.com, you see a list
of other books people have bought in that same category. From that list, you
might decide to buy again -- you've just been targeted.
Targeted website traffic by no means guarantees traffic. Targeting only
increases your chances of hitting the right audience. You don't want to randomly
lure people to your site and hope for the best. That's a waste of time. Randomly
luring people is the difference between displaying magazines for people to leaf
through or snagging a loyal customer who returns to buy each month.
One good way to get targeted website traffic is to use keywords.
Think of the person you want on your site. When he or she is looking up
something on the internet, the person uses particular words to do that, right?
If they need fuzzy dice to hang from their rearview window, they will type
certain things into the search engine in order to find those fuzzy dice.
This is where psychology comes into play. Do they type in 'fuzzy dice', 'car
dice', 'hanging dice', 'rearview mirror dice', 'fuzzy car dice', or none of the
above? What if they can't spell right and type 'fuzy dice'? What if they don't
know whether 'rearview' is supposed to be one word or two? You want the money
from the 'rear view mirror dice'- people just as much as you want the others.
Keywords are all about improving your odds.
So what else are you selling along with your fuzzy hanging rearview mirror
car dice? You can't get targeted website traffic if you don't know who you're
targeting, so figure out just what kind of site you have. Should car dice should
be sold at a car accessories site, a weird gifts site, or a kitsch site? They
should be sold on a site that has other merchandise that will appeal to the
fuzzy dice people -- like fuzzy steering wheel covers, or even animal print
clothing, if it's a retro shop. That approach will get you more website traffic.
Getting people to visit your site and buy what you're selling is similar to
playing the stock market: you can make some educated guesses, but it's all a
risk and a gamble. That doesn't mean you should ignore trying to improve your
odds, though -- targeted website traffic will definitely help. When you tempt
people who want what you have, they'll buy.
Lee Hopkins the author of over 130 articles on business communication, and is
recognised world-wide as one of Australia's leading experts in online business
communication, including Social Media or Web2.0 as it's also known.
To connect with him, please call him on +61 8121 4444 any hour of the day or
night; if he's asleep you can leave a voice message!
Visit his site at www.LeeHopkins.com
to find many more articles on business communication. He also blogs at
www.LeeHopkins.net. Whilst there, why
not pick up a complimentary copy of his 'Social Media White Paper', which
explains all about this latest seismic change to the business communication
landscape!
