The UK Online - What are people doing
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There are nearly 36 million in the UK
online every single
day, a staggering 73% of the entire population. This figure has seen a
rise since 2006 when it stood at 16.2 million, the data is collected
questions put to 1000 adults each month by UK Opinions and Lifestyle
There have been pushes by government
to spread the use of
the internet to rural communities and the elderly, both areas where
take up had
been slow and as confidence in security and content issues have
the overall use has increased.
Question is, what are all these
people doing online?
35.7 million use the internet daily.
4.2 million use the internet weekly.
1.6 million use the internet less
7.4 million havenít used the internet
in the past 3 months.
Women shop online.
27% of men.
22% of women.
A disparity starts to appear when you
Women are more likely to buy food and
Men are more likely to purchase
software, films, music and
Activities by Sex.
There are clear distinctions on what
men and women look for
and do online, 60% of men read the news online compared to just 49% of
whilst women are 7% more likely to seek health advice online.
The biggest increase since 2007 has
been in the number of
users reading the news online, up from 20% to 55%. Users only spent
online conducting product research (66%) and sending emails (75%) with
Media fourth with 53% of users surveyed.
The biggest change in frequency of
use can be seen in
Britain's older generation. 37% of those aged over 65 now go online
compared to just 9% seven years ago.
can download the Full Report in a PDF from the Office
for National Statistics here.
About the Author
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