Using Those Business Cards
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One of the first things you do when starting a business is to
have business cards made up. The next thing you need to do is give
them out. If you keep them in the card holders or the box in your
office, they are not doing what you got them for.
You should send a card out with any correspondence you send. You
should tell all your friends and family what you are doing. Give
them a bunch of cards to give to others.
Do you go to a dry cleaner? A special car repair place? What
about the grocery store, do you like to go to a particular checker?
All of these people should have your business card, and know what
One of the first things we tell our PFYS students to do is to
get their name out there. We tell them to get cards made up and
give them out to everyone. With lease purchasing we emphasize that
we offer referral fees. For example, we gave cards (a bunch of
them) to our video store. We told the owner that if we do a deal
with someone who got the card from his store he would get 10% of
whatever the assignment fee was. Well, guess what, he received a
$500 check he wasn't expecting. Well you can imagine his surprise
and shock when we dropped it off. He was ecstatic, and told
everyone and we mean everyone about us! In fact this particular
owner received numerous checks from us.
Remember, for those of you in creative real estate, or wanting
to get into real estate we show you how to do this as a business.
This avoids you always having to look for the deals, we show you
how to get the deals to come to you.
So even if you are not doing creative real estate, think about a
way you can set up a referral program. For example, let's say you
do manicures. Give your cards out to a hair salon and tell that
owner that for everyone she/he sends you, you will pay a $10
referral fee; and will recommend their salon for haircuts. Or you
could both work together and give discounts to each others'
customers. There are a number of scenarios that could work for a
salon and manicurist.
Use your imagination, and you can come up with many different
ways to work with others and have them promote your business.
Just don't forget your business cards do you no good sitting in
your office. You need to give them out EVERYWHERE.
About the AuthorCopyright DeFiore Enterprises 2002
Interested in having your own successful, home based creative
real estate investing business? Chuck and Sue have been helping
folks start successful home based businesses for over 19 years, and
we can help you too! To see how, visit http://www.homebusinesssolutions.com
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Article Published/Sorted/Amended on Scopulus 2006-06-06 21:57:02 in Business Articles