Website Analytics - the Basics
Submit Articles Back to Articles
Do you have a website?
Do you how many people visit and from where they
Do you know how long they spend on your site, which
pages are the most
popular or which forms users start but don’t finish completing?
companies now have
websites. It’s become a necessity from most businesses, a 24 hour
and marketing board that allows customers to review, research and
when your office is closed.
lot of companies
don’t know though, is the basic information:
visitors find your website.
with your site.
pages are the most popular.
users click on the page.
they spend on pages.
forms are successful and which are not.
information allows you to make key decisions, changing form fields to
submissions or optimising the most popular pages to increase
Without this key information it’s incredibly difficult to make informed
decisions or changes, with it you can look to increase traffic,
Analytics - Free to join. Will give you information on
where users originated, where they landed on your site, how many
long they spend, if they filled out a form.
suite of products that is an essential for any business. It won’t give
real specific details for some factors but it’s a great resource and a
– This site offers
information on where
users click, form filling, visitor recordings, click and mouse heatmaps
show areas of the page of interest.
on from filling and some of the other features you will need to pay but
free service with limited use to the resources is well worth signing up
monitoring the information.
Similar to Clicktale with a heatmap showing where users clicked on
and from which sources and keywords entered.
There is also a feature that shows how far users scroll
down the page
and the percentage of clucks for each link.
website has a free
trial but is a paid for service thereafter but still worth it if only
first month’s statistics.
Monkey – The website offers a limited number of free
surveys for your website visitors on a monthly basis. You have full
over the questions, order and the responses – the paid service gives
wider range of options and statistic but for many businesses the free
will be more than sufficient.
this helps you
find out more about how people are finding your website and the actions
take place once they are there. Decision making is a port of any
making critical website changes without key data is not informed
decision making, so utilise these and other software and
websites to make the job far easier!
are taking a free
trial for a limited period of time, often a month, it makes far more
use a busy period where traffic or orders are normally higher. As with
statistics, the higher number recorded should give you a more accurate
About the Author
(UK) was formed in 1999 and since then has grown to become one of the
UK's leading specialist advisers on serviced offices, office space and
virtual offices around the country. We offer
solutions to both businesses and individuals. You
can access our service online, by telephone on 0808 231 8103. Authors Google+
Follow us @Scopulus_News