What Your Business Will Be Remembered For
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'Sometimes someone says something really small, and it just fits right into
this empty place in your heart' - Anon.
I experienced that feeling a short while ago while completing a project for a
new client, and it made me realise how much there is to be gained from putting
yourself in your clients' shoes and getting an accurate picture of what exactly
it is that they want and then giving them just that.
When starting up in business, initially having only a few clients is actually
a big plus, as you're able to focus solely on keeping those few clients (who are
actually paying for your goods or services) happy with what you're selling, or
the service you're providing. It's vitally importantly that they come back and
even more crucial that they tell others about the great product or service
they've got from you or your business.
If you're not too impatient, you'll learn all you need to learn about
attracting clients and keeping them, by listening to what they have to say, by
staying on top of and repeating what works and ditching what doesn't - fast. Add
to this a real enthusiasm for what you're doing, sincerity, being genuine,
reliable, flexible and not over-inflating your abilities and competence in a
particular role and in most cases, irrespective of how you compare price-wise to
your nearest competition - your first clients could very well become the
mainstay of your business. As I've discovered, people will pay 'over the odds'
for a service that fulfils their needs completely.
These clients are, in the early days of your business really your 'guineas
pigs'; you cannot however afford to lose them. So although you may make the odd
mistake with them here and there; it's imperative that the core of your business
delivery is sound and that your clients feel you are worth every penny that you
are charging them for. Because ultimately, they can probably get whatever goods
or services you're offering to them almost anywhere else... it's that extra
certain something that will make them feel good about paying your invoice - on
time too; and also telling others about you.
Providing a service for example that not only takes the hassle out of a
particular task, or gives someone back an amount of time that they can put to
better use; but done more quickly, better, more efficiently, providing value for
money, or with added extras that makes you their first port of call the next
time they need those particular goods or services again.
I went on a training course a short while ago and still have really fond
memories of the day, purely because of the personality of the trainer. I could
have signed up to any number of courses offering the same content and perhaps
even taking home really great freebies at the end of the course; however this
one was full of the eagerness of the trainer herself through her personality to
impart her expertise, flexibility, and to provide value for money by adding that
something extra special to her business. In short - she was 'the' course.
About the Author
Joanne Jarrett runs a Digital and Audio Transcription Service providing
documentation for clients throughout the world, who typically come from media
production companies, publishing houses, journalists, authors, market research
companies and legal professionals. We produce transcribed documentation from
focus groups, one-to-one, group interviews and seminars.
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Article Published/Sorted/Amended on Scopulus 2008-01-07 20:31:57 in Business Articles