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When You Care the Least - You Do the Best

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Letís say youíre on a sales call.

And in the back of your mind, you donít care.

Which is not to say youíre apathetic. Itís just that youíre relaxed. With yourself. With your product. With your prospect. So, you ďdonít careĒ insofar as youíre not negatively affected by the thought of failure.

If I donít make the sale, no biggie, you think. You do the best you can, be yourself, and if you close the deal, great. If not, itís cool. Onto the next prospect!

So, what often happens?

Thatís right. You make the sale.

Because when you care the least, you do the best.

Now letís say you walk into a bar.

And in the back of your mind, you donít care.

Which is not to say youíre being cold. Youíre just looking to have a good time, laugh, hang out with your friends; maybe throw back a few pints of Guinness. Youíre not actively looking for a date. But if someone cute DOES approach you, that would be great.

If I donít get her number, no biggie, you think. You act friendly, be yourself, and if you secure the digits, great. If not, itís cool. Plenty other fish in the sea!

So, what often happens?

Thatís right. You meet someone.

Because when you care the least, you do the best.

Lastly, letís say you attend an industry-wide conference.

And in the back of your mind, you donít care.

Which is not to say youíre slacking off. After all, your goals are to learn, network with fellow professionals, even have a little fun at the after hours parties. NOT to pound the pavement while dishing out 100ís of business cards trying gain new customers. But approaching that conference with a prepared, positive, (yet peaceful) attitude.

If I find myself a new customer, awesome! You say. If not, thatís ok too. Thereís plenty other benefits of attending the event.

So, what often happens?

Thatís right. You attract ďluckyĒ people and situations.

Because when you care the least, you do the best.

ďAlright, hold on for a sec,Ē you think. ďScott, are you telling me NOT to care?!Ē

Of course not! Caring is KING. In fact, the world could use a little more caring if you ask me.

BUT HEREíS THE THING: itís not about NOT caring.

Itís about relaxing.

Relaxing your mind.
Relaxing your body.
Relaxing your expectations.

Because when youíre relaxed, you become more approachable.

AND REMEMBER THIS:itís not about selling.

Itís about enabling people to buy.

Giving value.
Being yourself.
Positioning (er, broadcasting) your uniqueness.

Because when you enable people to buy, you become more approachable.

OH, AND DONíT FORGET: itís not about having a target or a mark.

Itís about becoming less goal-oriented.

Just having fun.
Enjoying yourself.
Focusing on the umbrella.

Because when people discover that youíre not trying to sell them, but rather develop mutually valuable relationships WITH them, you become more approachable.

So whether youíre on a sales call, looking for a date or attending a conference, follow these steps:

1. Slow down.
2. Relax.
3. Be yourself.
4. Give value.
5. Have fun.

Because when you care the least, you do the best.

© 2006 All Rights Reserved.


About the Author

Scott Ginsberg, aka "The Nametag Guy," is the author of three books and a professional speaker who helps people maximize approachability, become unforgettable and make a name for themselves. To book Scott for your next association meeting, conference or corporate event, contact Front Porch Productions at 314/256-1800 or email scott@hellomynameisscott.com.


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Article Published/Sorted/Amended on Scopulus 2007-04-04 11:42:15 in Marketing Articles

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