Working with Big Businesses
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starting out, getting orders or contracts can be the most difficult and
stressful part of the enterprise. Sitting, waiting for the phone to
constantly hitting Send / Receive to see if you’ve received an email
making yet another unsuccessful cold call can be soul destroying for
but when you need the money to keep your fledgling enterprise afloat it
also mean the difference between being in business or not!
small business, getting
a contract or an order from a large, recognised Company can sometimes
as the ‘Pot of Gold at the end of the Rainbow’. Big Businesses normally
big orders and big orders normally equates to a healthy profit and if
contract with an ongoing need or demand then you could be forgiven for
you can sit back and watch the money roll in.
But is it
simple as that?
look at our 3
Quick Tips for dealing with Large Companies:
noticed in the first place is always going to be the most challenging
for any small business and often requires a concerted, planned and
approach. Large Companies will have smaller businesses contacting them
try and sell their wares or services and standing out can mean the
between having success or not.
standing or reputation within your own Industry can make a huge
Writing good blog posts for your own or other websites or Authorative
in your industry will help you build a following and help you establish
reputation as a trusted informative ‘Voice’ that others trust and more
importantly want to hear what you have to say. Attending Industry
hopefully as an invited speaker but as an attendee if not will enable
you to network
and chat to other companies and businesses and find out what is going
what’s of interest currently.
noticed and successfully dealing with big businesses is a long term
and should be treated as such with a long term, patient and planned
Don’t expect to pick up the phone, make an appointment, get an order
happily ever after – it’s not going to happen!
yourself or your products in front of big companies is the biggest and
challenge you’re going to face. Conventional wisdom is to identify the
‘Decision Maker’ in the business and target them but there are other
that may be more fruitful.
individuals who understand your idea or your USP (Unique Selling Point)
supportive of it is key. Try & focus attention on an aspect of
or service that may resonate with others, it might be an environmental
employing unemployed individuals or anything that may stir the passion
enthusiasm in others that drove you to start in the first place. An
Champion’ can help you identify the processes you need to go through
be able to assist you along the way with help, assistance and advice.
inflexible nature of big business can make for a challenging
if they are interested in you or your products. Decisions can take time
because of the potential for different needs, wants and desires when so
individuals or departments are involved, it requires a degree of
your side also.
important to stress that a plan is simply the start of the journey and
to be tweaked or adjusted along the way so that obstacles or
be overcome. It can be impossible to predict what these may be, they
unique to a particular company or individual or could be the result of
a set of
circumstances totally unforeseen.
often big business will have a ‘all or nothing’ type approach, if you
enough to work with them and it doesn’t work out initially for whatever
it can be a tough job convincing them to do it again differently. It’s
address the fact before you start and not after the initial test, you
want to refer to the initial launch as a ‘Pilot Scheme’ or ‘Test
Period’ to avoid
any hint of a permanent, ‘set in stone’ type of approach.
this helps you
plan and organise your own approach if you are considering working with
alongside bigger businesses than your own. It requires diligence, skill
above all patience but the rewards can be huge if you are successful
About the Author
(UK) was formed in 1999 and since then has grown to become one of the
UK's leading specialist advisers on serviced offices, office space and
virtual offices around the country. We offer
solutions to both businesses and individuals. You
can access our service online, by telephone on 0808 231 8103. Authors Google+
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Article Published/Sorted/Amended on Scopulus 2013-08-30 09:07:12 in Business Articles