A Company Newsletter Can Offer Even More Value To Your Customers
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The key to any successful business model is giving your customers something
extra - offering a great price and great customer service, offering buy one get
one at 10% or more off. When a great deal of your business is done online,
however, you need to look to new ways of offering both your current and
prospective customers something more. One great tool for offering more value to
your customers is to create a company newsletter.
A company newsletter does not have to fall into the realm of that old folded
paper style that is sent out through the mail or offered in a stack for
customers to grab a copy of after they've made a purchase. These days, a content
rich customer newsletter is something that can be sent electronically.
Your online newsletter isn't just another email message: like a paper
newsletter, your electronic content should be presented in HTML format. By
creating - in effect - miniature websites to mail to your customers, you'll be
able to do a few things.
1. You'll be able to create an extension of your website so that you can
continue to establish a brand identity. When your messages have a consistent
appearance, the recipients will recognize them; when they look like your
website, you'll find that your customers are more likely to explore your site
because they've developed a feel for how easy it is to navigate.
2. With an HTML based electronic newsletter, readers will be able to look at
a table of contents and jump to the area of the page that they want to read.
This will save them time because they won't have to skim through other
information to find what they are looking for, or it will provide them with a
chance to easily find the one thing in your newsletter that they wanted to
remember or look back at.
3. Another great benefit of this format is that it becomes even easier to add
the content from your newsletter to your website and you'll be able to add links
to your website where readers can go to find more information.
In other words, when you send out an electronic newsletter, ultimately you'll
be able to drive readers to your web pages (including those pages where past
newsletters have been collected and published). But there's a catch: in order to
motivate the readers to click through, you're going to want to be sure that
you're providing valuable content to your customers.
Just like web content, you'll want to include photos and images that are
related to your products or services that will be visually appealing. You'll
want to include great articles - many of which will be shorter than traditional
web content - along with advice, suggestions and product reviews. To make the
content even more valuable, you'll be able to add polls - to directly ask your
readers what information they'd like to see.
When you are able to give your customers the information that they're looking
for, they're likely to keep coming back for more. A great electronic newsletter
can be just the thing that you're looking for, the right way of communicating
with current and prospective customers - whether you set it up and write it
yourself or hire a ghostwriting service to generate it for you.
About the Author
Chris McElroy aka NameCritic can write and manage your newsletter for as low
as $150 per month. Contact us
about
your newsletter here
Follow us @Scopulus_News
Article Published/Sorted/Amended on Scopulus 2007-09-27 22:42:21 in Computer Articles
