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A Few Business Generalizations


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Everyone is a writer. Writing is the basis of all wealth, as my mentor says. You need to be writing (something) every single day. You canít keep all that stuff bottled up inside. Itís not good for you. Write, write, write.

Everyone is in marketing. Your words, actions, emails and conversations are either supporting or refuting your brand. Everyone in your company is responsible for marketing your company.

Everyone is in sales. Because people buy people first. Because people arenít loyal to companies, theyíre loyal to people. Because it doesnít matter what product or service you sell, customers buy YOU before anything.

Everyone is the CEO (of You, Inc.). Tom Peters was the first to coin this phrase. Itís been around for a good 10 years now. There are books written about it, articles explaining it, even experts who can show you how to do it. Itís no longer a fad. Itís just the way it is.

Everyone has a voice. God bless the Internet! With the advent of blogs, social networking and other virtual soapboxes, thereís no excuse for not having a forum to voice your opinion. If you want to say something, say it. Odds are, with the potential audience of billions of people, somebodyís gonna hear it.

Everyone has customers. Sure, you can call Ďem whatever you want. Clients. Members. Congregants. Children. Students. Employees. Audience members. Readers. Subscribers. Either way, everyone has customers. And customers are two things: 1) People that BUY (your products, your ideas, you as a person) and 2) People that YOU SERVE.

Everyone is a leader. I donít know much about being a leader. But I get the feeling that just about anybody within a company or organization can be one. I once heard leadership defined by author Meg Wheatley as, ďAnyone who is willing to help.Ē Thatís you!

Everyone is a manager. Even if youíre not the manager of a team, group, staff, etc., youíre still the manager of your time, life, family, priorities, choices, health, blah blah blah. Thank you, Steven Covey.

Everyone is an artist. OK, so you donít paint. Or sing. Or create any other type of artsy fartsy stuff. Big deal! Youíre still creating some kind of art every day. Hell, your life is one big work of art! And similar to the word ďlove,Ē art is pretty much impossible to define. So, whatever art means to you, just remember that 1) Everyone is an artist, and 2) Let the definition of art be decided by those who make it.

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About the Author

Scott Ginsberg, aka "The Nametag Guy," is the author of three books and a professional speaker who helps people maximize approachability, become unforgettable and make a name for themselves. To book Scott for your next association meeting, conference or corporate event, contact Front Porch Productions at 314/256-1800 or email

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Article Published/Sorted/Amended on Scopulus 2007-04-01 22:43:59 in Business Articles

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