E- Marketing 101: - Exploring The Power Of Online Email Marketing Services
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Why choose an online email marketing service?
The vast majority of online email marketing services can be found exactly
where you use them -- on the Internet. Whether you're new to email marketing or
a veteran, online email marketing services can help you streamline your email
marketing campaigns and get the word out on your goods and services. The most
immediate advantages to an online email marketing suite, when compared with an
offline one, is that you no longer have to worry about access. As long as you
can power up your computer and get access to the Internet, you can manage your
permission-based email marketing campaigns 24/7, anywhere in the world. Still
not convinced? Keep reading.
Online email marketing -- the features
Few online services are as robust and user-friendly as online email
marketing. But that is just the start of using an online email marketing
service.
They usually require no downloads and no setups
Worried about what exactly you're downloading onto your hard drive? With a
email marketing service provider, everything is hosted online. This means that
you usually won't have to download a single file to your computer.
You can manage and store your contact lists online
Tired of digging around to find all your contact lists on your hard drive?
With online email marketing, you can upload your list and store it to the
service's Web server. This allows you access to your customer information from
anywhere in the world. Not to mention an extra layer of protection just in case
your computer crashes and you lose all your data.
Your real-time campaign statistics are immediately viewable
If you're interested in getting data as quickly as possible on how well your
campaign is doing, the top email marketing services offer real-time reporting
that's available for viewing 24 hours a day, seven days a week. This means that
as soon as a customer clicks on a link in your email, you can view that
customers' info down to who they are and which link they clicked on. Customer
statistical analysis is a great way to improve your overall ROI (return on
investment ).
You can create plain text and HTML emails and newsletters via Web portal
One of the best benefits of using an online service is the availability of
templates and online editors that come with your monthly service fee. Imagine
uploading your own HTML template, using one of many available through your
service, or simply creating your own via a user-friendly online editor.
You can segment your lists by custom characteristics
Why send a mass-market email to everyone on your list it the info only really
pertains to certain email marketing customers? With online email marketing, you
can effortlessly segment your email list based on customer likes and dislikes,
geographic location, age and other info.
So in a nutshell, online email marketing, is cheaper and more flexible than
offline email marketing. When it comes to true convenience in regards to your
bulk email marketing campaigns, nothing beats online marketing.
About the Author
Gary San is a best practices activist and advocate for Benchmark Email (
http://www.benchmarkemail.com/email-marketing.aspx ), a leading Web and
permission-based email marketing
service.
Follow us @Scopulus_News
Article Published/Sorted/Amended on Scopulus 2008-02-03 19:18:59 in Marketing Articles
