How To Become Your Own Email Marketing Guru
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So, you have decided to become an Email Marketing Guru and now you need to
figure out exactly how email marketing works. While it can seem overwhelming to
understand the complexities of the Internet and how to effectively market in
that medium, it is possible to break the task down into smaller components and
then figure out how to create successful, effective email marketing campaigns.
Planning your Strategy
Your first step? Planning your strategy. Brainstorm on what your customers
want and need and how you can uniquely provide for them. For instance, if you
work in the real estate industry, you'll want to position yourself that always
sends email campaigns showcasing the properties each customer is looking for.
Once you've figured out how you're going to market your business via email, you
can establish a battle plan on how to move forward. Ask yourself the following
Where are you going to get email addresses?
Will you use a template or create your own pieces?
Do you want to track the results real time and see if people are opening the
Will you use text messages or HTML email marketing?
Should you follow up with prospects who indicate interest?
Using email marketing softwares-This is not for just real estate business.
Regardless the industry you are in, you have plan in much similar way to achieve
success. These are just some of the questions you will need to answer on your
way to becoming a Guru. If you don't have the time to do the research required
you can enlist the help of outsourcing companies that provide the email
marketing solutions all wrapped up into one. They offer many services including
Create and edit email and newsletter layouts Use more than 150 themed
templates Manage an unlimited number of email contacts, Send to hundreds,
thousands or millions of contacts Build up your email list Promote your goods
and services Track your results in real time
Execution-With your strategy of who you are and what you have to offer your
customers and your outsourcing strategy selected(if you are using one), you are
ready to move into the final phase of your campaign. In this execution phase, it
is critical you have all of your email marketing facts in order. Take some time
and join groups/newsletters that share lists of subscribers. If you are offering
a quality product or service there will be many other organizations that can and
will want to help you get the word out. Many of these fellow e-marketers will
have email marketing tips and tricks that you can incorporate into your
Finally, test, test, test! Remember it's all about your audience. Think of
them as you create your email marketing messages - keep things simple and clear.
Before you send an email message, ask someone what they think, and don't forget
to test and keep changing, modifying, and crafting your message to be as
effective as possible.
The bottom line is that you can become your own Email Marketing Guru.
About the Author
Gary San is a best practices activist and advocate for Benchmark Email (
http://www.benchmarkemail.com/email-marketing.aspx ), a leading Web and
permission-based email marketing
Follow us @Scopulus_News
Article Published/Sorted/Amended on Scopulus 2008-02-03 19:18:59 in Marketing Articles