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Make Your Website Sell and Increase Online Profits


Keith Appleton - Expert Author

Computer/Internet/Software Articles
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Feb 13, 2012

The rapid growth in e-commerce, globalization and the worldwide economic downturn means that Jed Wylie's book, 'Make Your Website Sell' is essential reading

As Managing Director of a top UK web design company, Jed Wylie spent five years researching the best online techniques used by the most successful e-commerce companies. His findings are explained in ‘Make Your Website Sell’ providing a wealth of advice and a practical step-by-step strategy to create online success.

You don’t need to be an IT expert, Internet geek or marketing guru to understand and successfully implement these strategies. Wylie is to be commended for making effective use of checklists, diagrams and screenshots that are linked to online resources, real-life examples and presented using a splattering of humour. This results in a grateful reader being eased through what could have been a very heavy and technical book. I only hope that other authors take note.

How To Achieve Online Success

To ‘Make Your Website Sell’ Wylie provides a 9-step strategy that includes:

  1. Adopting the web owner's mindset to think differently and ensure success
  2. Finding a web design partner without making costly mistakes
  3. Plan and build your website - on budget and on time
  4. The 7 principles of Internet marketing
  5. Get instant and sustained traffic to your website and leapfrog to the top on Google
  6. Build lasting and positive relationships with your customers
  7. Turn visitors into customers with the top techniques to increase website sales
  8. Get lasting traffic to your website
  9. Analyse and grow to increase your profits.

This is underpinned by practical ideas and simple how-to guides dedicated to increasing online profitability.

Wylie explains that although web designers create commercially successful websites, they are not experts in promoting your business. This remains your responsibility as a website cannot promote itself. Successful website marketing involves exploiting and experimenting with multiple channels including: search engine optimization (SEO), Google AdWords, joint ventures, affiliation with other organisations, blogging and using social media such as Twitter and Facebook.

Making Website Visitors Buy

A key theme throughout ‘Make Your Website Sell’ is that you must focus on the benefits your product or service offers to customers using the AIDA marketing technique.

  • Attention - grab them with a headline – the hook
  • Interest - capture their interest e.g. how much they can save
  • Desire - tell them the benefits and features of your product/service
  • Action - tell them what to do next; ideally make a purchase.

It should concern all e-businesses to note that on average 99% of visitors leave websites without doing anything tangible. However, Wylie suggests using a range of free incentives (at minimal cost) in exchange for your visitor's contact details to inform future marketing activity.

Google Your Way to Success

Amazingly, few businesses realize the potential of Google despite it handling 4.5 billion monthly searches and accounting for over 90% of the UK search market. Google Adwords can be used to display relevant adverts when keywords are typed into their search engine. In addition, Google Analytics provides free access to website performance data, including the pages visited, how long visitors stayed and sales that people made upon visiting your website. Wylie underpins this goldmine of information with his unique Profit Calculator to benchmark your marketing activity to ensure you achieve the best return for your efforts.

Across the globe consumers and businesses are increasingly using the Internet to find suppliers of products and services, thus placing websites at the heart of e-commerce. By applying the strategies within ‘Make Your Website Sell,’ your business can start accessing the global marketplace and improve profitability - today.

About the Author

Keith Appleton JP, BA(Hons), N.Dip.M, MInstLM has over 15 years experience within the public and third sector developing high performing teams in a managerial and strategic leadership role. This is underpinned by his academic experience as a visiting lecturer and membership of the UK Institute of Leadership & Management. Article original published on Suite101.

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Article Published/Sorted/Amended on Scopulus 2012-03-06 11:17:20 in Computer Articles

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