Selling is an Effective Conversation
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Everybody is talking! It seems like that phrase has been around for some
time. It is so true, more so today than ever before. Everybody is indeed
talking. Our society and technology have made it easy, effective and
inexpensive. We talk on the land phone, cell phone, conference call, voice mail,
email, letters, notes, signs, radio, television, the web, direct mail, blogs and
seemingly countless other means. We talk directly, indirectly and covertly,
behind someone's back. Our communication is both positive and negative, and
operates at a wide variety of volume levels from the sublime to the skywriter.
It seems that everyone has something to say.
Salespeople, marketers and companies are listening too! We are all paying
attention. In a day where the viral action of a mere blog post can reach more
people than almost any other form of media, we are more aware than ever that
there is real conversation going on at every level imaginable. Consider the RSS
phenomenon. I have RSS feeds keeping me abreast of new developments and
conversations in virtually every area of my interests. I have even combined some
of these feeds from a variety of sources within a single industry for my viewing
and listening pleasure. That is correct, we are no longer limited to simply the
written word, but may enjoy video and audio from an almost unlimited number of
sources, custom delivered right to our desktop!
So why are we discussing this here? We are in the Age of Conversation.
Consider how fast information is now becoming available. A mere century ago, we
relied on newspapers, telegraph, cryptic radio and telephone and the mail to
spread the word. As a result, change was slower to occur. Speed up the rate of
communications and you increase the rate of change. Today, information that may
alter the face of an industry is available instantaneously; at least for those
who are paying attention.
These conversations are becoming critical to both our sales focus and
marketing efforts. Today, marketers can survey an entire market segment by
monitoring applicable blogs and pod-casts in their industries. Companies that
are paying attention can adapt and tailor their marketing, sales strategies and
tactics on the fly. They can be flexible, quick to either cut their losses or to
change course and immediately pursue an alternate opportunity.
The savvy salesperson is positioned to be a foot-soldier and a ground-level
conversationalist. Having an "ear to the ground" or "nose to the grindstone"
so-to-say enables us to respond to market changes more rapidly. Product, market
and application information as well as troubleshooting assistance has become
almost immediately available, enabling a sales call to be a completely
beneficial experience for both salesperson and customer. This daily conversation
then, becomes part of the growing community of conversationalists where everyone
has the opportunity to make both deposits and withdrawals. Your participation in
your industry conversations may become your most effective sales strategy.
Every entrepreneur, marketer and salesperson needs to be participating in the
numerous conversations found on countless blogs everywhere. Communicate. Share
your expertise and get to know your community. Opportunity abounds, but you have
to be prepared, know where to look and always be ready to act.
About the Author
Daniel Sitter, author of both Learning For Profit, and Superior Selling
Skills Mastery, has garnered extensive experience in sales, training, marketing
and personal development spanning a successful 25 year career. Experience his
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Article Published/Sorted/Amended on Scopulus 2007-12-10 17:03:36 in Marketing Articles