So You Want Your Site To Be Number One
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You have products or services you want to sell? You want to use the internet
as your main publicity vehicle? So you want a website? You want to sit atop the
rankings for the search engines? You want loads of visitors to your site? You
want a high conversion rate from visitors to paying customers? We are all in
that situation and it is possible to achieve all of these wants by following a
few simple rules.
1. Web Site Design.
Keep it simple with no flashy opening graphics. People searching for products or
services do not want to wait while these graphics load and play through. They
will probably have gone elsewhere before they get to the ‘nitty gritty’ of your
site. Text based sites load faster, are more search engine friendly and are more
likely to contain information the visitor is searching for. Base your site on
plenty of good text and keep the graphics to the absolute minimum required to do
the job.
2. Web Site Structure.
Produce as many pages as you can. The bigger the better.. Search Engines give a
preference to sites with large numbers of pages. Plan a straightforward
navigation path through these pages. Make it simple for people to find what they
are looking for on your site and easy to click through onto different pages.
3. Web Site Content
Good quality content is a necessity if your site is to perform well. So what
makes good quality content? Firstly it has to be well written from the point of
view of grammar and punctuation. Secondly it must contain information into which
your keywords can be embedded. Telling people how marvellous your products or
services are is not good quality. Telling them what the likely benefits are to
them is good quality and a better sales pitch into the bargain. Put yourself in
the position of a visitor. Does your site tell them how to solve their problem?
Is it informative and easy to read? It should be.
4. Search Engine Positions
Submit to as many free directories as you can find. Look at your competitors
backlinks and find sites that you can also submit to. Develop some reciprocal
links with related sites. What constitutes a related site is quite flexible so
think carefully about these before committing to a link. Link with a wide range
of sites with differing page rank values do not only choose those with high page
ranks. The bulk of the links should be page rank 3 or 4. Develop a weblog
attached to your site and keep this updated, at least once per week. This will
attract the search engines to spider your site and will also attract in more
links. Write and publish articles which will bring in large numbers of inbound
links and by putting them onto your site will update and increase your content.
Four basic rules have been outlined above which if carried through should
eventually see your ‘wants’ gratified. However I have only skimmed the surface
as each of these topics are several articles in themselves, but you should be
able to easily find information about each of them. Take on board the advice and
your site will be one of the successful ones.
About the Author
David Andrew Smith runs a successful contract cleaning company
http://www.wesparkle.co.uk
for both commercial and domestic customers in the UK. He has devoloped and
maintains the company's website.
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Article Published/Sorted/Amended on Scopulus 2009-08-11 02:26:34 in Computer Articles
