Steps to Reach Your Goal
Personal Business Skills Articles
Submit Articles Back to Articles
This is the time of year when insurance professionals are focused on
finishing the year strong and reaching all those goals their company has set for
them. Itís also the time we begin to think about next year. We think about what
goals weíd like to attain, how weíre going to do things differently in the
upcoming year, and the mistakes we hope to avoid.
As a coach, Iím always in favor of people setting goals and developing a game
plan to reach them. We stand a much greater chance of reaching a goal when itís
properly developed and itís written down. A properly written goal is a S.M.A.R.T.
goal. In other words, itís Specific, Measurable, Attainable, Rewarding, and
Time-specific. Additionally it should be stated in positive terms. As an
example, donít create a goal such as: "I wonít be disorganized in the coming
year" but rather one stated: "I will organize my time better this year." If we
examine this goal, keeping the SMART concepts in mind, weíd ask: Is it Specific?
(No) Is it Measurable? (No) Is it Attainable? (Yes) Is it Rewarding? (Maybe) Is
it Time-specific? (No) A better version of "I will organize my time better this
year." would be: "I will develop a system for scheduling my day by January
15th." Specific. Measurable. Attainable. Time-specific. Whether this goal is
Rewarding depends on what benefit youíll receive by being more efficient.
Letís take the goal-setting process one step further by refining a production
goal. Often Iíll have clients tell me they have a goal of reaching a certain
income level in the coming year. Weíll use $100,000 as our example. If the goal
is stated as, "I earn $100,000 this year.", it qualifies as a SMART goal. The
problem is that while it may be a SMART goal, it isnít a useful one! It is a
necessary goal (stating an income target) but it isnít sufficient to help you
get there. While setting a goal of reaching $100,000 (or $200,000 or $500,000)
is important, not setting activity goals that support the attainment of your
goal is like planning to climb Mt. Everest without planning all the steps along
the way! A key, therefore, in attaining a big goal is to set goals for the steps
that will bring you there. For instance, if you know your conversion ratios you
can set the appropriate activity levels which will allow you to reach your
Clearly not everything stands in your way towards success. By identifying the
one or two issues which are obstacles, you begin the process of eliminating or
reducing the bottlenecks and impediments to your progress. Rise above the
average. Donít strive for mediocrity. Strive to be the best you.
About the Author
by Michael Beck, an Executive Coach and Strategist specializing in
employee engagement, executive development, and leadership
effectiveness. Connect on LinkedIn: www.linkedin.com/in/mjbeck
and visit www.michaeljbeck.com
to learn more.
Follow us @Scopulus_News
Article Published/Sorted/Amended on Scopulus 2008-12-09 12:06:19 in Personal Articles