The Power Of Internet Marketing
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Since instigating proper SEO techniques I have seen my web site visitors
increase by over 1500%. My conversion rates have also gone from a meagre 0.5% to
a very healthy 8%. How has this been achieved? By following seven simple
guidelines which have not only seen my visitor figures sky rocket but also the
web sites position in the major search engines has gradually improved until it
sits on page one for all the important search categories and many surprising
So what are these seven basic rules I have followed?
1. Develop as many pages as is possible all with good and different content
on. The content should be different but obviously related. The content should be
written for the visitor not for the search engines. It has to be good sales copy
because you are trying to sell a product or a service virtually in an instant so
it must grab the attention of the visitor..
2. Develop reciprocal links with related sites. They can be in exactly the
same field as you if you are providing a service so long as they are situated
away from your area and not directly in competition with you. Do not worry about
the page rank of these sites as it is more important that they are relevant to
yours service. If you have products which are sold worldwide then it is not
quite so simple and you will have to link with sites that have some relevance
but not a direct one, otherwise you would be linking with your competitors.
3. Place your link in as many directories as is possible. Most are free and
do not require a link back but even if they do it is of no consequence. Do it.
Some may require a small fee. It is entirely up to you whether you are prepared
to pay this fee. Be careful however because you could end up paying out large
sums in total if you do not keep a careful check on the monies paid out. Be
4. Do not direct all your links back to the homepage. Spread the links around
the relevant pages.
5. Write articles and submit them to the article distributors. This will give
you an ever increasing number of backlinks to your website as the articles get
picked up and published on weblogs, websites and ezines. You could find a good
article ending up in some very surprising places.
6. Develop a weblog alongside and as part of your website. If this is updated
daily then you will ensure that the search engines regularly visit your site and
pick up all the updates.
7. Add additional content to your website at least once per week. Do not
allow any of your web pages to remain static for any length of time. Even minor
changes are good.
All of these things enacted together should see your site climbing through
the rankings. As the site progresses towards the first page you will see an ever
increasing number of visitors arriving at your site. How many of those are
converted into customers depends entirely upon the strength of the copy on the
pages and whether it is enticing people to become your customers. It is utterly
pointless having many hundreds of visitors to your site if they all depart
without interacting in some way with your content.
About the Author
David Andrew Smith runs a successful contract cleaning company
for both commercial and domestic customers in the UK. He has devoloped and
maintains the company's website.
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Article Published/Sorted/Amended on Scopulus 2009-08-11 02:26:34 in Marketing Articles