Top 10 Ways to Build Creativity in the Workplace
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Are you a creative company? If not, would you like to become one?
Because here are the 10 things you should do if you are a small business and
want to build a foundation of creativity that will help you grow your company
for years to come.
1. Decide why you want to become a more creative company -
Every company is different. You may want to become more creative so you can be
more competitive. It may be so you can come up with bigger and better ideas. Or,
it may simply be because you want to create a more enjoyable place to work. You
need to get straight in your own mind your reasons so you can ...
2. Make a conscious and public decision to become a creative company -
In fact, write it down and share it with as many people as possible. Studies
show that the more you voice your goals and objectives, the greater the chances
are that you'll succeed. And when you write it down, the success rate is even
higher. I've been in organizations that have launched "creativity campaigns" by
holding a company meeting and announcing their intentions and laying out a game
plan for their employees. Others have taken the tact of sending out a simple
email, or series of email. Whatever works best - or somewhere in the middle -
for you and your company is fine...just make your intentions public.
3. Decide how and you will become more creative - In other
words, get a game plan. Are you going to hold X number of brainstorming meetings
per month? What kind of creativity kudos are you going to give out? How will you
keep creativity uppermost in the minds of your employees and the people around
4. Inspire the desire - Get everyone around you on board. Creative
companies are dynamic and energetic! Who wouldn't want to work in a place like
that! There are a lot of ways you can get those around you infected with the
creativity bug. One you might try is to hold a contest to see who can come up
with the most creative way to become a more creative company. Just think of all
the great ideas you'll get! And be sure to reward the winner with something
creative - a creative retreat to someplace like Canyon Ranch, a creative
time-out at a local spa, a book on creativity (good ones include Blink
and Thinkertoys), toys - whatever your budget allows.
5. Reward creativity on an on-going basis - Once you've got people
enthused and infused, you need to work on keeping them that way. How about
giving a monthly award for the most creative idea? After all, we reward
sales...why not creativity!
6. Encourage curiosity and questions - Creative people are curious
people. And curious people question. Many companies don't want their employees
to question - they want them to keep their heads down and do their jobs. Those
companies won't be coming up with any break-though ideas any time soon. Instead,
be a company of seekers and solvers.
7. Promote fearless behavior - Fear stifles creativity. Encourage
yourself, your managers, and your employees to proceed with courage and
conviction. Give them a safety net to fall on if they stumble, and create an
environment where mistakes are non-lethal. However, remember there is a
difference between fearless behavior and reckless behavior. One is
good, the other not so much.
8. Create a creative environment - Which do you think is more
conducive to creativity: Row after row of cubicles that all look the same, or
office spaces that allow employees to personalize and express themselves? Steer
away from sterile, and embrace the eclectic! If you're really serious about
building a creative environment, study best-in-class by Google-ing "creative
9. Encourage diversity - Have you ever been to a company where
everyone kind of looked the same? It often gives the impression that management
probably doesn't encourage much creative thinking. If you want your employees to
be creative, let your people be themselves. Don't make them fit into a mold!
10. Nurture an environment of trust and respect - Envision a world
where the company accountant eats lunch with the creative director in an
atmosphere of mutual admiration and understanding. A world where there are no
knives sticking out of anyone's back. The point is, as your company grows, treat
all your people with respect and trust, and encourage them to do the same.
There you have it...a blueprint for building your company into the powerhouse
it was meant to be. Build a creative company, and the world will recognize and
(c) Copyright 2008, Donna Williams, BusinessBurrito.com. All rights reserved.
About the Author
Donna Williams is the founder and creator of BusinessBurrito.com - a website
dedicated to helping small businesses grow to their maximum potential. She is
also a 25-year advertising / marketing executive, creative director, writer, and
producer. Together, Donna and her husband currently own and co-own five small
businesses. You can read more of Donna's articles at her website
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Article Published/Sorted/Amended on Scopulus 2008-09-24 19:38:56 in Employee Articles