Expert Author
Professor Andre de Waal MBA

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About the Author
Professor André de Waal MBA is an associate professor of
strategic management at
the Maastricht School of Management (The Netherlands) and Academic
Director and owner of the HPO
Center ,
as well as a renowned global Performance Management expert. He
has been selected as one of the ten
Dutch Masters in Management,
thinkers and writers that have influenced management thinking in the
Netherlands the most in the past
decade. He is also a former partner at Arthur Andersen.